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Euphemism(委婉语)一词源于希腊语euphemismos, 前缀eu意为good, pleasant，well（好的，善意的），而词根pheme意为speech(语言)。Euphemism的意思是good/pleasant（好听的话）。《语言及语言学词典》给委婉语下的定义是“用一种不明说的，能使人感到愉快的或含糊的说法，代替具有令人不悦的含义或够尊敬的表达方法。”
Euphemism
Euphemism (euphemism) an etymology in Greek euphemismos, the prefix eu Italy is good, pleasant, well (good, good intentions), but the stem pheme Italy is speech (language). The Euphemism meaning is good/pleasant (pleasant to hear words). "Language And Linguistics Dictionary" are “do not state clearly for the euphemism under definition with one kind, can make one feel that happy or ambiguous view, replaces has the expression method which the disgruntled meaning or suffices to respect.”
1. 使用褒义形容词。由于广告的目的是为了介绍商品的优越性能和品质，以大量推销商品，所以广告中经常使用一些有积极肯定意义的褒义形容词，对商品进行粉饰和美化，从而赢得消费者的好感。（如beautiful,good, new, fresh,big etc.）例如：The clean look: It’s the fresh, natural look of clean make-up.这是美国非常大众化的化妆品Cover Girl的广告。该广告用了4个形容词，以自然与洁净为宣传的主题，不强调浓妆艳抹，使得产品平易近人，没有高不可攀的感觉。
1. Use commendatory meaning adjective. Because the advertisement goal is to introduce the commodity the high performance and the quality, by mass selling commodity, therefore in the advertisement uses some to have the positive affirmation significance commendatory meaning adjective frequently, carries on to the commodity plasters and beautifies, thus wins consumer's favorable impression. (for example beautiful, good, new, fresh, big etc. ) for example: The clean look: It's the fresh, natural look of clean make-up. this is the American very popularity cosmetics Cover Girl advertisement. This advertisement has used 4 adjectives, take the nature and as the propaganda subject, does not emphasize purely beautifully makes up, causes the product to be amiable, does not have the unattainable feeling.
2. 运用富有异国风味的外来词。对从外国进口或具有异国风味的商品作广告时，经常使用外来词，以区别于国内的品牌或突出其较高的质量，吸引消费者的注意力，特别是女性消费者的注意力。广告英语中一些女士服装的品牌名、商标经常出现外来语的后缀-IQUE。例如footique bootique。-ique 出自法语的boutique（妇女时装用品店）。因此，品牌名、商标里包含-ique，显示出产品具有时髦、考究的法国款式
2. Utilizes the rich foreign land flavor the external word. To or has from the foreign import when the foreign land flavor's commodity makes the advertisement, frequently uses the external word, distinguishes in the domestic brand or highlights it high quality, attracts consumer's attention, specially feminine consumer's attention. In advertisement English some women the clothing the brand name, the trademark present the loan word frequently suffix - IQUE. For example footique bootique. - ique stems from French boutique (woman fashionable clothing thing shop). Therefore, in the brand name, the trademark contains - ique, demonstrated the product has fashionably, the elegant French design
3. 使用诱导性很强的词汇或词组。例：I wonder why I even went away. I tired the rest, but I came back. Isn’t it time you came back to Dr. White’s? (Dr. Whirte’s 卫生巾广告) 这则以“I came back”为标题的广告用一个女性之口，陈述了她在使用其他牌子的卫生巾之后又回来使用Dr. Whirte’s的卫生巾，“go away”这一词组，使讲话人的后悔之情溢于言表，而反复出现的“come back”突出了主题，以自己的经验让人感到商品的可信可靠、可味亲可近。最后站在消费者的立场上，以问句的形式提建议、出点子，情真意切，引起消费者的共鸣和思索。
3. Use inductivity very strong glossary or phrase. Example: I wonder why I even went away. I tired the rest, but I came back. Isn't it time you came back to Dr. White's? (Dr. The Whirte's sanitary napkin advertisement) this take “I came back” as the title advertisement mouth of with the feminine, stated she after using other sign's sanitary napkin comes back to use Dr. The Whirte's sanitary napkin, “go away” this phrase, causes the speech person's sentiment of regret to reveal in speech and appearance, but presented “come back” to highlight the subject repeatedly, let the human by own experience feel that the commodity credible reliable, might the taste kiss may be near. Finally stands in consumer's standpoint, makes the suggestion by the interrogative sentence form, to make suggestions, the sentiment true meaning cuts, arouses consumer's sympathy and the thinking.
抄的，看看能不能用上。
形容词及其用法
形容词修饰名词，说明事物或人的性质或特征。通常，可将形容词分成性质形容词和叙述形容词两类，其位置不一定都放在名词前面。
1）直接说明事物的性质或特征的形容词是性质形容词，它有级的变化，可以用程度副词修饰，在句中可作定语、表语和补语。例如：hot。
2）叙述形容词只能作表语，所以又称为表语形容词。这类形容词没有级的变化，也不可用程度副词修饰。大多数以a开头的形容词都属于这一类。例如：afraid 害怕的。
（错） He is an ill man.
（对） The man is ill.
（错） She is an afraid girl.
（对） The girl is afraid.
这类词还有： well，unwell，ill，faint，afraid，alike，alive，alone，asleep，awake 等。
3）形容词作定语修饰名词时，要放在名词的前边。但是如果形容词修饰以-thing为字尾的词语时，要放在这些词之后。例如：something nice.
4.2 以-ly结尾的形容词
1） 大部分形容词加-ly可构成副词。但 friendly，deadly，lovely，lonely，likely，lively，ugly，brotherly，仍为形容词。
改错： （错） She sang lovely.
（错） He spoke to me very friendly.
（对） Her singing was lovely.
（对） He spoke to me in a very friendly way.
2）有些以-ly 结尾既为形容词，也为副词，如daily，weekly，monthly，yearly，early等。例如：
The Times is a weekly paper. 《时代周刊》为周刊。
The Times is published weekly. 《时代周刊》每周发行一期。
4.3 用形容词表示类别和整体
1） 某些形容词加上定冠词可以泛指一类人，与谓语动词的复数连接，如the dead，the living，the rich，the poor，the blind，the hungry等。例如：
The poor are losing hope. 穷人行将失去希望。
2） 有关国家和民族的形容词加上定冠词指这个民族的整体，与动词的复数连用，如the British，the English，the French，the Chinese等。例如：
The English have wonderful sense of humor. 英国人颇有幽默感。
4.4 多个形容词修饰名词的顺序
多个形容词修饰名词时，其顺序为：限定词--数词--描绘词--（大小，长短，形状，新旧，颜色）--出处--材料性质--类别--名词。例如：
a small round table/ a tall gray building/ a dirty old brown shirt/ a famous German medical school/ an expensive Japanese sports car
典型例题:
1） Tony is going camping with ___ boys.
A. little two other B. two little other C. two other little D. little other two
答案：C。由"限定词--数词--描绘词--（大小，长短，形状，新旧，颜色） --性质--名词"的顺序可知数词，描绘词，性质依次顺序，只有C符合答案。
2） One day they crossed the ____bridge behind the palace.
A. old Chinese stone B. Chinese old stone C. old stone Chinese D. Chinese stone old
答案A. 几个形容词修饰一个名词，他们的排列顺序是：年龄，形状，大小+颜色+来源+质地+用途+国家+名词。
3） ---- How was your recent visit to Qingdao?
---- It was great. We visited some friends，and spent the ___days at the seaside.
A. few last sunny B. last few sunny C. last sunny few D. few sunny last
答案：B。本题考查多个形容词的排序问题。一般与被修饰形容词关系密切的形容词靠近名词；如果几个形容词的重要性差不多，音节少的形容词在前，音节多的方在后，在不能确定时，可参照：限定词+数量词（序数词在前，基数词在后）+性状形容词+大小、长短、高低等形体+新旧+颜色+国籍+材料+名词，如those + three + beautiful + large + square +old + brown + wood + table。
Euphemism
One word originates from Euphemism (euphemism) Greek euphemismos, prefix eu intention is good , pleasant , well (regards's , goodwill's) , root pheme intention is speech (language) but. Euphemism meaning of is good/pleasant (pleasant to hear words). Give euphemism lower definition to be "to speak unclearly in a kind of "language and linguistics dictionary " , can make person feel happy or ambiguous statement , replace have the import making peopel unhappy or enough to honorable expressing method ".
1. Use the commendatory adjective. Since the advertisement purpose is to promote the sale of goods for the quality , introducing that the commodity superiority can draw with a great quantity, therefore often using a few to commendatory adjective having active affirmative significance in advertisement, carry out the favorable impression glossing over and beautifying , winning thereby a consumer on the commodity. (If beautiful , good , new , fresh , big etc.) For example: The clean look: It' s the fresh , natural look of clean make-up. This is very popular USA cosmetics Cover Girl advertisement. Be advertisement's turn to have used 4 adjectives, With the subject propagating natural and clean natural and clean,not emphasizing that the product is with heavy makeup , will do amiable and easy of approach , do not have unattainable feeling.
2. Wield the loanword being rich in foreign flavour. Often use a loanword to the commodity entering port from the foreign country or having foreign flavour when making an advertisement,to differentiate in domestic brand or lay stress on whose higher mass , the attention attracting a consumer's, especially attention of female consumer. Advertisement English is hit by a few lady clothings brand name , frequent brand turn up word of foreign origin suffix- IQUE. For example footique bootique. -Ique comes from the French boutique (woman fashion articles for use store). Therefore, the brand contains- ique in the name , the brand , has demonstrated a product having stylish , exquisite France style.
3. Be put into use guiding very strong vocabulary of nature or the phrase. Example: I wonder why I even went away. I tired the rest , the but I came back. Isn' t it time you came back to Dr. White' s? (Dr. Whirte' s sanitary napkins advertisement) this uses Dr with "the I came back " for the title advertisement uses of a female, to have stated her in being put into use returning other after the brand sanitary napkins. Whirte' s sanitary napkins ", ,"Go away " this one phrase, has made feeling of regret of speech people express not only in words but also on the face , "the come back " appearing again and again has laid stress on a subject , the experience with self has made person feel the commodity credible is reliable, but taste is close but been close to but. The at last stands on consumer's position , the feeling true meaning is sure to asking that the form mentions suggestion , offers advice,arouse consumer's resonance and ponder.
Euphemism(委婉语)一词源于希腊语euphemismos, 前缀eu意为good, pleasant，well（好的，善意的），而词根pheme意为speech(语言)。Euphemism的意思是good/pleasant（好听的话）。《语言及语言学词典》给委婉语下的定义是“用一种不明说的，能使人感到愉快的或含糊的说法，代替具有令人不悦的含义或够尊敬的表达方法。”
1. 使用褒义形容词。由于广告的目的是为了介绍商品的优越性能和品质，以大量推销商品，所以广告中经常使用一些有积极肯定意义的褒义形容词，对商品进行粉饰和美化，从而赢得消费者的好感。（如beautiful,good, new, fresh,big etc.）例如：The clean look: It’s the fresh, natural look of clean make-up.这是美国非常大众化的化妆品Cover Girl的广告。该广告用了4个形容词，以自然与洁净为宣传的主题，不强调浓妆艳抹，使得产品平易近人，没有高不可攀的感觉。
2. 运用富有异国风味的外来词。对从外国进口或具有异国风味的商品作广告时，经常使用外来词，以区别于国内的品牌或突出其较高的质量，吸引消费者的注意力，特别是女性消费者的注意力。广告英语中一些女士服装的品牌名、商标经常出现外来语的后缀-IQUE。例如footique bootique。-ique 出自法语的boutique（妇女时装用品店）。因此，品牌名、商标里包含-ique，显示出产品具有时髦、考究的法国款式。
3. 使用诱导性很强的词汇或词组。例：I wonder why I even went away. I tired the rest, but I came back. Isn’t it time you came back to Dr. White’s? (Dr. Whirte’s 卫生巾广告) 这则以“I came back”为标题的广告用一个女性之口，陈述了她在使用其他牌子的卫生巾之后又回来使用Dr. Whirte’s的卫生巾，“go away”这一词组，使讲话人的后悔之情溢于言表，而反复出现的“come back”突出了主题，以自己的经验让人感到商品的可信可靠、可味亲可近。最后站在消费者的立场上，以问句的形式提建议、出点子，情真意切，引起消费者的共鸣和思索。
Euphemism is a Euphemism (ci), from euphemismos Greek prefix eu for good, pleasant, as (well, white), and the root for pheme bring (language). Euphemism is good/nice words (.) pleasant The language and linguistics dictionary gives the euphemism definition is "a unknown, can make the person feels happy or vague statements, replace with unpleasant meanings or the expression method is respect."
1 BaoYi use adjectives. Because of the purpose of advertising is to introduce the superior performance and quality products, with lots of selling goods, so commonly used in advertisements some positive affirmation, the significance of goods BaoYi adjectives to win, and beautification whitewashing the consumers. (such as step, good, ever, etc.), and big clean The example: look, It's The natural, clean of ever look you - The very popular American Girl care cosmetics ads. This advertisement with four adjectives, natural and clean for propaganda, do not emphasize the theme, make product make-up easily approachable, not unattainable.
2. Use full of exotic words. For those imported from foreign countries or exotic goods advertising, often use words, from domestic brand or highlight the higher quality, to attract customers attention, especially female consumers' attention. Advertising English in some women's clothing brand name, trademark often appear the suffix - IQUE origins. Example footique bootique. The French ique - from boutique (women's fashion shop). Therefore, the brand name, trademark contains - ique, show products with fashionable, elegant French style.
3. Use the words or phrases from the very long time. Example: I wonder that I wouldn't went the rest I travel, I am back. They've 't it back to your time they Dr. White' s? Dr. Whirte 's sanitary napkin with advertising) that they were "to" title of advertisement, with a woman in her use of other statements of brand sanitary napkin after use of Dr. Whirte back ", "the sanitary napkin go travel" this phrase, make the speaker's regret, but cannot recurring "to" outstanding theme, in their own experience let a person feel the goods can be trusted, taste kissed in. Finally stood on the position of consumers in the form of questions and Suggestions and ideas, sincerity, cause of consumer and thinking.
Life is not fair for her. She has a dark childhood, and suffers a disease that may cost here life any minute. Rough her fate may be, she still carry on by helping others and getting recognized by doing so. She doesn't fear difficulty and fights with diseases. I see peseverance, bravery and commitment on her. Yes, AIDS is not so terrible.
We live in this world and will come across unpleasant or bitter things. But we must look forward and shouldn't let them harm our happiness. Setbacks can be gifts, for they teach you important lessons of life. Let's cherish every day, seize every chance and enjoy every minute of our life.
爱是什么？爱是守护，是爱护，是珍惜。当为某人某物奉献出爱时，他（她）（它）就会变得独一无二。爱他（她）（它）的只有你。爱可以是种简单的东西，包括死亡。
关于死亡，人类总是恐惧着的。可是小王子说：你没有必要为了老旧的躯壳而哀伤。
为什么说这是一个令人伤心的童话？不仅仅是因为这个童话的最后，小王子轻轻的消失了。更是因为这个童话，我们看到了太多的过去和哀伤，原来在小王子的世界里，死亡可以是那么微不足道，爱可以是那么伟大。
It is only with the heart that one can see rightly; what is essential is invisible to the eye." 小王子告诉我，应该用心灵去感受生命，在这个夜晚，我的心灵在小王子的天空里，飞翔。
What is the love ?The love is to guard, is good care, cherish.While offering a love for the someone some thing, he(she)(it) will become the one and only.Love him(she)(it) to only have you.Love can be grow simple thing, include to die.
Concerning the death, the mankind always fear.But does kinglet's son say:You have no necessity for the sake of old hull but grief.
Why say this to is it 1 that make a person sad nursery tale?Not only is because of this only at the end of the nursery tale, kinglet's son disappeared lightly.Is also because of this nursery tale, we come in sight of too many of past with grief, originally in the world of kinglet's son, the death can be so insignificant, the love can be so great.
It is only with the heart that one can see rightly; what is essential is invisible to the eye." Kinglet's son tells me, should work hard to work properly to feel life, at this night, my mind flies in the sky of kinglet's son.
Euphemism(委婉语)一词源于希腊语euphemismos, 前缀eu意为good, pleasant，well（好的，善意的），而词根pheme意为speech(语言)。Euphemism的意思是good/pleasant（好听的话）。《语言及语言学词典》给委婉语下的定义是“用一种不明说的，能使人感到愉快的或含糊的说法，代替具有令人不悦的含义或够尊敬的表达方法。”
Euphemism
Euphemism (euphemism) an etymology in Greek euphemismos, the prefix eu Italy is good, pleasant, well (good, good intentions), but the stem pheme Italy is speech (language). The Euphemism meaning is good/pleasant (pleasant to hear words). "Language And Linguistics Dictionary" are “do not state clearly for the euphemism under definition with one kind, can make one feel that happy or ambiguous view, replaces has the expression method which the disgruntled meaning or suffices to respect.”
1. 使用褒义形容词。由于广告的目的是为了介绍商品的优越性能和品质，以大量推销商品，所以广告中经常使用一些有积极肯定意义的褒义形容词，对商品进行粉饰和美化，从而赢得消费者的好感。（如beautiful,good, new, fresh,big etc.）例如：The clean look: It’s the fresh, natural look of clean make-up.这是美国非常大众化的化妆品Cover Girl的广告。该广告用了4个形容词，以自然与洁净为宣传的主题，不强调浓妆艳抹，使得产品平易近人，没有高不可攀的感觉。
1. Use commendatory meaning adjective. Because the advertisement goal is to introduce the commodity the high performance and the quality, by mass selling commodity, therefore in the advertisement uses some to have the positive affirmation significance commendatory meaning adjective frequently, carries on to the commodity plasters and beautifies, thus wins consumer's favorable impression. (for example beautiful, good, new, fresh, big etc. ) for example: The clean look: It's the fresh, natural look of clean make-up. this is the American very popularity cosmetics Cover Girl advertisement. This advertisement has used 4 adjectives, take the nature and as the propaganda subject, does not emphasize purely beautifully makes up, causes the product to be amiable, does not have the unattainable feeling.
2. 运用富有异国风味的外来词。对从外国进口或具有异国风味的商品作广告时，经常使用外来词，以区别于国内的品牌或突出其较高的质量，吸引消费者的注意力，特别是女性消费者的注意力。广告英语中一些女士服装的品牌名、商标经常出现外来语的后缀-IQUE。例如footique bootique。-ique 出自法语的boutique（妇女时装用品店）。因此，品牌名、商标里包含-ique，显示出产品具有时髦、考究的法国款式
2. Utilizes the rich foreign land flavor the external word. To or has from the foreign import when the foreign land flavor's commodity makes the advertisement, frequently uses the external word, distinguishes in the domestic brand or highlights it high quality, attracts consumer's attention, specially feminine consumer's attention. In advertisement English some women the clothing the brand name, the trademark present the loan word frequently suffix - IQUE. For example footique bootique. - ique stems from French boutique (woman fashionable clothing thing shop). Therefore, in the brand name, the trademark contains - ique, demonstrated the product has fashionably, the elegant French design
3. 使用诱导性很强的词汇或词组。例：I wonder why I even went away. I tired the rest, but I came back. Isn’t it time you came back to Dr. White’s? (Dr. Whirte’s 卫生巾广告) 这则以“I came back”为标题的广告用一个女性之口，陈述了她在使用其他牌子的卫生巾之后又回来使用Dr. Whirte’s的卫生巾，“go away”这一词组，使讲话人的后悔之情溢于言表，而反复出现的“come back”突出了主题，以自己的经验让人感到商品的可信可靠、可味亲可近。最后站在消费者的立场上，以问句的形式提建议、出点子，情真意切，引起消费者的共鸣和思索。
3. Use inductivity very strong glossary or phrase. Example: I wonder why I even went away. I tired the rest, but I came back. Isn't it time you came back to Dr. White's? (Dr. The Whirte's sanitary napkin advertisement) this take “I came back” as the title advertisement mouth of with the feminine, stated she after using other sign's sanitary napkin comes back to use Dr. The Whirte's sanitary napkin, “go away” this phrase, causes the speech person's sentiment of regret to reveal in speech and appearance, but presented “come back” to highlight the subject repeatedly, let the human by own experience feel that the commodity credible reliable, might the taste kiss may be near. Finally stands in consumer's standpoint, makes the suggestion by the interrogative sentence form, to make suggestions, the sentiment true meaning cuts, arouses consumer's sympathy and the thinking.
抄的，看看能不能用上。
形容词及其用法
形容词修饰名词，说明事物或人的性质或特征。通常，可将形容词分成性质形容词和叙述形容词两类，其位置不一定都放在名词前面。
1）直接说明事物的性质或特征的形容词是性质形容词，它有级的变化，可以用程度副词修饰，在句中可作定语、表语和补语。例如：hot。
2）叙述形容词只能作表语，所以又称为表语形容词。这类形容词没有级的变化，也不可用程度副词修饰。大多数以a开头的形容词都属于这一类。例如：afraid 害怕的。
（错） He is an ill man.
（对） The man is ill.
（错） She is an afraid girl.
（对） The girl is afraid.
这类词还有： well，unwell，ill，faint，afraid，alike，alive，alone，asleep，awake 等。
3）形容词作定语修饰名词时，要放在名词的前边。但是如果形容词修饰以-thing为字尾的词语时，要放在这些词之后。例如：something nice.
4.2 以-ly结尾的形容词
1） 大部分形容词加-ly可构成副词。但 friendly，deadly，lovely，lonely，likely，lively，ugly，brotherly，仍为形容词。
改错： （错） She sang lovely.
（错） He spoke to me very friendly.
（对） Her singing was lovely.
（对） He spoke to me in a very friendly way.
2）有些以-ly 结尾既为形容词，也为副词，如daily，weekly，monthly，yearly，early等。例如：
The Times is a weekly paper. 《时代周刊》为周刊。
The Times is published weekly. 《时代周刊》每周发行一期。
4.3 用形容词表示类别和整体
1） 某些形容词加上定冠词可以泛指一类人，与谓语动词的复数连接，如the dead，the living，the rich，the poor，the blind，the hungry等。例如：
The poor are losing hope. 穷人行将失去希望。
2） 有关国家和民族的形容词加上定冠词指这个民族的整体，与动词的复数连用，如the British，the English，the French，the Chinese等。例如：
The English have wonderful sense of humor. 英国人颇有幽默感。
4.4 多个形容词修饰名词的顺序
多个形容词修饰名词时，其顺序为：限定词--数词--描绘词--（大小，长短，形状，新旧，颜色）--出处--材料性质--类别--名词。例如：
a small round table/ a tall gray building/ a dirty old brown shirt/ a famous German medical school/ an expensive Japanese sports car
典型例题:
1） Tony is going camping with ___ boys.
A. little two other B. two little other C. two other little D. little other two
答案：C。由"限定词--数词--描绘词--（大小，长短，形状，新旧，颜色） --性质--名词"的顺序可知数词，描绘词，性质依次顺序，只有C符合答案。
2） One day they crossed the ____bridge behind the palace.
A. old Chinese stone B. Chinese old stone C. old stone Chinese D. Chinese stone old
答案A. 几个形容词修饰一个名词，他们的排列顺序是：年龄，形状，大小+颜色+来源+质地+用途+国家+名词。
3） ---- How was your recent visit to Qingdao?
---- It was great. We visited some friends，and spent the ___days at the seaside.
A. few last sunny B. last few sunny C. last sunny few D. few sunny last
答案：B。本题考查多个形容词的排序问题。一般与被修饰形容词关系密切的形容词靠近名词；如果几个形容词的重要性差不多，音节少的形容词在前，音节多的方在后，在不能确定时，可参照：限定词+数量词（序数词在前，基数词在后）+性状形容词+大小、长短、高低等形体+新旧+颜色+国籍+材料+名词，如those + three + beautiful + large + square +old + brown + wood + table。
Euphemism
One word originates from Euphemism (euphemism) Greek euphemismos, prefix eu intention is good , pleasant , well (regards's , goodwill's) , root pheme intention is speech (language) but. Euphemism meaning of is good/pleasant (pleasant to hear words). Give euphemism lower definition to be "to speak unclearly in a kind of "language and linguistics dictionary " , can make person feel happy or ambiguous statement , replace have the import making peopel unhappy or enough to honorable expressing method ".
1. Use the commendatory adjective. Since the advertisement purpose is to promote the sale of goods for the quality , introducing that the commodity superiority can draw with a great quantity, therefore often using a few to commendatory adjective having active affirmative significance in advertisement, carry out the favorable impression glossing over and beautifying , winning thereby a consumer on the commodity. (If beautiful , good , new , fresh , big etc.) For example: The clean look: It' s the fresh , natural look of clean make-up. This is very popular USA cosmetics Cover Girl advertisement. Be advertisement's turn to have used 4 adjectives, With the subject propagating natural and clean natural and clean,not emphasizing that the product is with heavy makeup , will do amiable and easy of approach , do not have unattainable feeling.
2. Wield the loanword being rich in foreign flavour. Often use a loanword to the commodity entering port from the foreign country or having foreign flavour when making an advertisement,to differentiate in domestic brand or lay stress on whose higher mass , the attention attracting a consumer's, especially attention of female consumer. Advertisement English is hit by a few lady clothings brand name , frequent brand turn up word of foreign origin suffix- IQUE. For example footique bootique. -Ique comes from the French boutique (woman fashion articles for use store). Therefore, the brand contains- ique in the name , the brand , has demonstrated a product having stylish , exquisite France style.
3. Be put into use guiding very strong vocabulary of nature or the phrase. Example: I wonder why I even went away. I tired the rest , the but I came back. Isn' t it time you came back to Dr. White' s? (Dr. Whirte' s sanitary napkins advertisement) this uses Dr with "the I came back " for the title advertisement uses of a female, to have stated her in being put into use returning other after the brand sanitary napkins. Whirte' s sanitary napkins ", ,"Go away " this one phrase, has made feeling of regret of speech people express not only in words but also on the face , "the come back " appearing again and again has laid stress on a subject , the experience with self has made person feel the commodity credible is reliable, but taste is close but been close to but. The at last stands on consumer's position , the feeling true meaning is sure to asking that the form mentions suggestion , offers advice,arouse consumer's resonance and ponder.
Euphemism(委婉语)一词源于希腊语euphemismos, 前缀eu意为good, pleasant，well（好的，善意的），而词根pheme意为speech(语言)。Euphemism的意思是good/pleasant（好听的话）。《语言及语言学词典》给委婉语下的定义是“用一种不明说的，能使人感到愉快的或含糊的说法，代替具有令人不悦的含义或够尊敬的表达方法。”
1. 使用褒义形容词。由于广告的目的是为了介绍商品的优越性能和品质，以大量推销商品，所以广告中经常使用一些有积极肯定意义的褒义形容词，对商品进行粉饰和美化，从而赢得消费者的好感。（如beautiful,good, new, fresh,big etc.）例如：The clean look: It’s the fresh, natural look of clean make-up.这是美国非常大众化的化妆品Cover Girl的广告。该广告用了4个形容词，以自然与洁净为宣传的主题，不强调浓妆艳抹，使得产品平易近人，没有高不可攀的感觉。
2. 运用富有异国风味的外来词。对从外国进口或具有异国风味的商品作广告时，经常使用外来词，以区别于国内的品牌或突出其较高的质量，吸引消费者的注意力，特别是女性消费者的注意力。广告英语中一些女士服装的品牌名、商标经常出现外来语的后缀-IQUE。例如footique bootique。-ique 出自法语的boutique（妇女时装用品店）。因此，品牌名、商标里包含-ique，显示出产品具有时髦、考究的法国款式。
3. 使用诱导性很强的词汇或词组。例：I wonder why I even went away. I tired the rest, but I came back. Isn’t it time you came back to Dr. White’s? (Dr. Whirte’s 卫生巾广告) 这则以“I came back”为标题的广告用一个女性之口，陈述了她在使用其他牌子的卫生巾之后又回来使用Dr. Whirte’s的卫生巾，“go away”这一词组，使讲话人的后悔之情溢于言表，而反复出现的“come back”突出了主题，以自己的经验让人感到商品的可信可靠、可味亲可近。最后站在消费者的立场上，以问句的形式提建议、出点子，情真意切，引起消费者的共鸣和思索。
Euphemism is a Euphemism (ci), from euphemismos Greek prefix eu for good, pleasant, as (well, white), and the root for pheme bring (language). Euphemism is good/nice words (.) pleasant The language and linguistics dictionary gives the euphemism definition is "a unknown, can make the person feels happy or vague statements, replace with unpleasant meanings or the expression method is respect."
1 BaoYi use adjectives. Because of the purpose of advertising is to introduce the superior performance and quality products, with lots of selling goods, so commonly used in advertisements some positive affirmation, the significance of goods BaoYi adjectives to win, and beautification whitewashing the consumers. (such as step, good, ever, etc.), and big clean The example: look, It's The natural, clean of ever look you - The very popular American Girl care cosmetics ads. This advertisement with four adjectives, natural and clean for propaganda, do not emphasize the theme, make product make-up easily approachable, not unattainable.
2. Use full of exotic words. For those imported from foreign countries or exotic goods advertising, often use words, from domestic brand or highlight the higher quality, to attract customers attention, especially female consumers' attention. Advertising English in some women's clothing brand name, trademark often appear the suffix - IQUE origins. Example footique bootique. The French ique - from boutique (women's fashion shop). Therefore, the brand name, trademark contains - ique, show products with fashionable, elegant French style.
3. Use the words or phrases from the very long time. Example: I wonder that I wouldn't went the rest I travel, I am back. They've 't it back to your time they Dr. White' s? Dr. Whirte 's sanitary napkin with advertising) that they were "to" title of advertisement, with a woman in her use of other statements of brand sanitary napkin after use of Dr. Whirte back ", "the sanitary napkin go travel" this phrase, make the speaker's regret, but cannot recurring "to" outstanding theme, in their own experience let a person feel the goods can be trusted, taste kissed in. Finally stood on the position of consumers in the form of questions and Suggestions and ideas, sincerity, cause of consumer and thinking.
